Product Placement Vs. Health Behavior Changes in Mass Media
According the Rosenberry and Vicker, Qualitative Research is based on ideas and evidence drawn from personal observations, interviews or texts that are augmented by the researcher’s own ideas and logic. This process seeks better understanding of a social or human problem based on analysis conducted in natural settings. Quantitative Research is based on hypotheses and research designs yielding numerically stated values of observed data.
The article based on Quantitative (Empirical) Research is about product placement in mass media. Product placement is a marketing technique used when a branded product is featured in a type of production viewed by an audience. The article itself is a review of product placement literature and it’s future direction. There is a descriptive data analysis in this article. The numbers throughout represent the growth stages of product placement and the percentages of the types of journals from the different disciplines of researchers. There were measurable methods used to analyze the increase and importance of product placement research. This way, researchers have the general information to identify research opportunities and the current findings of the product placement subject.
AThe quantitative method produced valid contributions to the mass communication field through this article as it was used to prove progress within product placement research. Product placement is a form of mass communication because it typically marketed to large audiences in movie and television shows. Personally, this method is a bit more clear than the following qualitative method. There are numbers and percentages to back up why this form of advertising research can progress communication.
The article based on Qualitative Research mass media campaigns that change behaviors in health. Media messages that are sent into large populations of the world can be extremely influential on their audiences. Some mass media campaigns can unintentionally encourage or lead to behaviors that are considered negative (addictions, habits, etc) to health. Some of these include nutrition, birth rate reduction, cancer prevention, child survivor and more. The article goes on to suggest ideas for improvement for these health concerns the media can cause. The article is considered to be qualitative because there was not as much laid out, concrete empirical data.
